Neo TV is named after Urdu word ‘Pakistanio’(Pakistanis) sounding like ‘Neo’ in the end. The word ‘News’ also has a ‘NEO’ in its pronunciation. Lahore based Neo News launched on May 15, 2015 is a healthy addition in the Pakistani News Media. Neo Television is the epithet of Pakistan. Neo pledges do its maximum to ensure honest delivery of news and disinterested, unbiased information on national and international issues of interest and importance. The Promising channel promises to its viewers and followers that it is devoted to build new horizons in journalism through following superior standards and ethics of the new media codes and constantly improving the content and information.
Neo will make a stout competitor to Geo and the likes. The news channel believes in ethical journalism and sticks to the highest principles of reporting, with due accurateness, credibility and impartiality.
The news TV aims to produce to maintain the Freshness, Uniqueness, and Newness as an essence of its editorial policy.
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