Following the Journalistic values in true sense and principles of unbiased reporting and not sensation, SAMAA has a valuable participation in the mainstream Pakistani media. Launched in December 2007 the channel comes with the impartial news and commentary on current national and global affairs. The widespread and far reaching network of correspondents and contributors across and outside the country ensures no stone unturned to report what is happening right from the beginning to ending. The channel under the tagline of Sansani Nahi, Sirf Khabrein meaning “News without Sensation” practices the true journalistic attitudes.
SAMMA can be seen as the symbol of the free press and effective contributor in informing, educating and awaking the masses around the country. The live news bulletins, discussion panels, political debates including the extensive coverage to sports, entertainment and infotainment is all praised by the audiences of the channel. The innovative initiative of journalistic ideas through the insights of common viewer and reader is a unique and live platform for the freedom of speech and liberty of journalism in best spirits. The breaking, molding and covering of the known and unknown is shaping the channel earning a tremendous recognition by the audiences.
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