MSNBC is a US-based news station owned by NBCUniversal News Group which is a part of NBC Universal Television Group and the Television Group in turn is a subsidiary of NBCUniversal and the whole chain is owned by Comcast. The pay TV and msnbc were established as a joint venture between Microsoft and General Electric’s NBC Unit. The two media assets besides having the same corporate name had different corporate identities in term of structures, and news operations.
The companies were headquartered in opposite places with MSN in Redmond, Washington and the MSNBC channel in New York City. Microsoft resigned from its stake in MSNBC Channel in 2005 and msnbc.com in July 2012. The old web-address of the news site was replaced with a news domain name NBCNews.com whereas msnbc.com became the online identity of the cable network.
Lately in summer of 2015, the MSNBC management decided to make radical changes in the programming as they looked to strengthen their news image. The network’s trademark program MSNBC Live was stretched to broadcast more than eight hours during daytime.msnbc live stream was also introduced to facilitate web viewers and mobile users to watch programing on the go.