Bloomberg

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Bloomberg owned by Bloomberg L.P. is a 24×7 American Cable and Satellite business news service that airs from News York City. European headquarters of the station are located in London while Asian headquarters are maintained in Hong Kong. The channel is globally distributed to 310 million plus audiences. International Exchange, This is Bloomberg and Business Finance Money are the catchphrases used by the business news broadcaster.

Sister Stations  

Bloomberg not directly holding and operating has no less than 10 channels linked with it which franchise the branding: Bloomberg and also borrow some of the English language stuff produced at the station. Bloomberg TV US, Bloomberg TV Europe, BNN Bloomberg and Mexico-based Spanish and English language El Financiero are some the stations.

US Franchise

Justin Smith, CEO of Bloomberg Media Group who replaced Andy Lack (now with NBC News) leads the channel’s United States operations. It also finances and gives space to PBS/WNET nightly broadcasts of Charlie Rose.

Watch Bloomberg Live Streaming Online


History

Bloomberg first singed on air on Jan 1, 1994 as Bloomberg Information TV before adopting the shorter version in 1998. Soon after the launch of the service, American Independent Network (now defunct) started carrying simulcasts of the upstart business station during different times in weekdays from 1995 to 1997. The early morning show at that time remained a big attraction for different stations of the network. It also provided pre-opening bell broadcasts to USA Network in the form of paid content until 2004 when the network merged with NBC Universal. As USA possibly going to join its future sister CNBC after the completion of deal, the simulcast shifted to E! until Jan 2009.
On screen revamp came in Jan 2009; the change was implemented firstly on Starting Bell before its full adaptation of the new graphics on Feb 17, 2009. The programming also experienced a revamp during the same time. A new graphics package was introduced in Oct 2009. It signed a deal with Gas Station TV (GSTV) to produce personal finance and business news to over 24 million monthly viewers using GSTV pumps.

The HD feed premiered on May 9, 2011; Time Warner Cable was the maiden carrier of the network via cable. By mid-April 2013, DirecTV began to carry the High Definition service.

International Variants

The channel in Feb 2009 announced that it would operations of some of its international franchises in order to strengthen its original service. In line with the decision, the localized versions in Italy, Spain, Germany and France stopped their operations on March 9 2009. Today, Bloomberg Europe serves the audiences in the region via its cable and digital transmissions. The network since March 2009 offers a mix of programming from its Hong Kong, America and Europe facilities. The early morning programming comes from Bloomberg Asia, late morning comes from London (Bloomberg Europe) while afternoon content is sourced from New York City headquarters. All international stations offers localized adverts for their respective audiences. The service went silent in Oct 2017 as the network partnered with BNN: Business News Network to incorporate new identity BNN Bloomberg. The new channel would give a combo of existing business programming and Bloomberg content.

 

Programs

European Close Leaders
High Flyers Eurpean Open with Anna Edwards
Surveillance with Tom Keene and Francine Lacqua The Open with Jonathan Ferro
Daybreak Europe with Nejra Cehic Daybreak Americas
Markets Middle East Best of Bloomberg

 

Personalities

David Ingles Yousef Gamal El-Din Manus Cranny Tracy Alloway
Tom Keene Sophie Kamaruddin Jonathan Ferro Yvonne Man
Guy Johnson Francine Lacqua Rishaad Salamat Anna Edwards
David Westin Haslinda Amin Alix Steel Matt Miller

 

Programming and Availability

Mobile devices and apps can also be used to stream the channel live i.e. using iPad, android and iPhone applications. You can follow the station on Facebook, Twitter and YouTube for the rebroadcasts and clips of news and programming hosted by the network. Here is the website for all the business, banking and investment news: www.bloomberg.com