Fox Business Network

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Fox Business Network is a business news channel owned by Fox News Group through Fox Corporation and is headquartered in New York City, NY. Kevin Magee leads the American Pay Television Business news channel while content and business news coverage is seen by Neil Cavuto. It is available to 74,224,000 households in US as per 2015 estimates.

History

Rupert Murdoch during McGraw-Hill Media Summit on Feb 8, 2007 talked about the launch of his pipeline project as News Corporation Chairman. He previously had also asserted that if News Corporation could buy The Wall Street Journal, the service would be rebranded keeping “Journal” in it. News Corporation on July 11, 2007 confirmed that the news channel would be branded as Fox Business Network (FBN). The “Channel” was dropped in favor of Network as the pre-existing abbreviation FBC would clash with that of Fox Broadcasting Company’s “FBN.

FBN Signed on air on Oct 15, 2007 and occupied Ch 43 in the NYC market, a home to NASDAQ and NYSE. The newly launched service their joined its sister Fox News Channel which would shift to Ch 44. Initially the subscribers used Cablevision’s IO Digital Package to receive the Ch 106. CNBC was carried on Ch 15 by Time Warner Cable systems at that time and according to a Multichannel News article, NBC Universal spent several million dollars in order to guarantee the different dials for the two opposite services and hold its premium long-used slot. Fox Business Network at that time circulated in New York City only through analog service while relying on digital cable packages in other markets, a costly deal for its subscribers. It can also be have through FiOS TV premier lineup on Ch 617 while Dish Network started to carry the station on Feb 2, 2009. DirecTV at Ch 359 also offers the carriage.

As a part of revamping campaign on May 12, 2008, the FBN included Fox Business Bulls & Bears and Countdown to the Closing Bell in its lineup (daytime). The Opening Bell on Fox Business, Countdown to the Closing Bell, The Noon Show, Money for Breakfast Cavuto and Fox Business Bulls moved to Studio G stet on April 20, 2009. Opening Bell with Maria Bartiromo premiered on Feb 24, 2014 while occupying the last 20 minutes of Imus in the Morning and also shifting Varney & Company to Easter Time slot of 11am.

The Channel on Nov 10, 2015 co-hosted its maiden Republican Presidential primary debate with The Wall Street Journal; the event set the ratings record of 13.5m viewers while also delivering 1.4m concurrent streams to become most streamed debate in history by surpassing 2015 Super Bowl by 100,000 in live-streams. The Second Republican primary debate was hosted on Jan 14, 2016 in Charleston, SC; Maria Bartiromo and Neil Cavuto anchored the debate in South Carolina.

 

Programs

Making Money with Charles Payne Lou Dobbs Tonight Varney & Co The Property Man
The Evening Edit Kennedy Bulls & Bears Trish Regan Primetime
After the Bell Countdown to the Closing Bell FBN: am Strange Inheritance with Jamie Colby
Cavuto: Coast to Coast Maria Bartiromo’s Wall Street Mornings with Maria WSJ at Large with Gerry Baker

 

Presenters/Hosts/Reporters/Contributors

Ashley Webster Gerri Willis Gerry Baker
Deirdre Bolton John Stossel Lauren Simonetti
Stuart Varney Blake Burman Kristina Partsinevelos
David Asman Charles Payne
Trish Regan Maria Bartiromo

 

 

Competitive Environment Prior to the Launch

A media summit organized by BusinessWeek was the first platform where News Corporation Chairman Rupert Murdoch explained as how their service would be different from the pre-existing arch-rival CNBC. Murdoch was quoted as saying Consumer News and Business Channel approach was “too negative towards business” while adding that their service would be more business “friendly” as compared to their nemesis. The other international competitors of the service include BBC World News, CNN, Your Money, France 24, CGTN News, Deutsche Welle, Euro News and Bloomberg Television.

Recent Ratings (Lou Dobbs Tonight)

Already in June 2012 making an average of 154,000 viewers on FBN to beat its direct competition: Kudlow & Company produced by CNBC, it surpassed Consumer News and Business Channel in ratings for 9 months in a row in Aug 2017 as the most-watched business news program. Following the results CNBC in 2015 asserted that it would not take Nielsen ratings for the daytime broadcasts and would rather prefer rival Cogent Reports.

FBN got its strongest ratings since its inception in the first quarter of 2016 by observing 111% in total viewers during daytime schedule while amassing 130% in 25-54 age group.

Sports Programming

In the cast of conflict between its sports siblings Fox Sports 1, Fox Sports 2particualry during College Football, FBN serves to clear the overflow observed by the sisters.

Slogan: The Power to Prosper

Sisters: Fox News, FS2, FS1, Fox, My NetworkTV, Movies!

Website: www.foxbusiness.com