CNBC

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CNBC launched on June 20, 1995 is a subsidiary of NBCUniversal and the Asian Counter part of CNBC U.S, Europe and Africa. The Pay television channel owned by NBCUniversal operates from Singapore, Sydney and Hong Kong.

History

CNBC signed on air on June 20, 1995 along with sibling NBC Asia. Upon it onset, the Hong Kong based channel was filled with Lorraine Hahn, Bill Hartley, Rico Hizon, Dalton Tanonaka and Bernard Lo. Working with some of its own programming, the station also shared some of the content produced by it United States sister Business Tonight and The Money Wheel. It also carried additional content borrowed from CNBC Europe and CNBC US.

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ABN Merger

NBC and Dow Jones & Company in Dec 1997 announced the merger of their respective assets the deal saw the unification of Asia Business News (ABN) and CNBC Asia and European Business News and CNBC Europe. The station relaunched on Feb 1, 1998 as CNBC Asia Business News. The merger resulted in the subsequent cuts of staff and cancellations of programs at original Hong Kong headquarters. Those who joined the rechristened asset included Geoff Cutmore, Rico Hizon and Bernard Lo while the operations were shifted to Singapore. Most of the ABN staff stayed at the station while programming of Asia Business News Channel also retained with its original graphics and title sequences. The general graphics scheme of the ABN was also kept rather than incorporating that of CNBC Europe and United States. Furthermore, it didn’t introduce any regional ticker for its varied viewership until Oct 26, 1998 and simulcasted a very little amount of content of its US and European siblings.

1998-2002

CNBC Sports was introduced on June 1, 1998 while select productions of Late Night with Conan O’Brien and The Tonight Show with Jay Leno also started to air in Oct 1998. With the launch of regional ticker in mid-1998 new programs such as Lunch Money and Market Watch debuted however were replaced by Power Lunch Asia and Global Market Watch respectively in 1999. It also increased the volume of Asian programming in its lineups with the introduction of Europe Today.

The channel in Oct 1999 partnered with Australian Financial Review to produce The Australian Financial Review Market Wrap, the program hosted by Grace Phan and James Walker would focus on market news updates from Australia. Some major shifts happened in the lineups with the inclusion of Asia Squawk Box on Oct 30, 2000 and expansion of Asia Market Watch and Power Lunch Asia’s timings. Localized tickers were brought in in 2001 separately for viewers in Singapore, Australia and Hong Kong. Asia Squawk Box was augmented with three more hours while more content was brought in from CNBC Europe and US.

2006: Complete Acquisition by NBC Universal

NBC Universal in July 2005 announced that it would regain the control of tis asset on Dec 31, 2005. The main sequences of the service: “CNBC Asia – A Service of NBC Universal and Dow Jones” was changed to simply CNBC Asia on Jan 1, 2006 and was rebranded as CNBC on Oct 30, 2006. First in Business Worldwide was the newly incorporated slogan.

2007 Revamp

Squawk Australia premiered on March 26, 2007 from Sydney after a week of promotions commencing on March 19, 2007. Today’s Business ad CNBC’s Cash Flow were launched which replaced CNBC Europe and Market Watch. Capital Connection was also introduced during the same time.

2007: Opening of Sydney Bureau

On March 5, 2007, it was revealed that CNBC Asia would be making a return to Sydney by opening a new bureau to rack the regional Australian markets. Karen Tso became the Sydney-based correspondent of the station and started hosting Squawk Australia by replacing Jeffery James in Oct 2008. A brand news personal finance show; The Barefoot Investor with Scott Pape made beginnings in mid-2009.

2010: Move to Singapore Exchange

The channel on June 14, 2010 moved to a new studio located inside Singapore Exchange. Since March 2010, CNBC is using the on-screen graphics package used by CNBC Europe and CNBC US. Another production hub was set up in Bahrain during the same year in order to get reports and correspondence from Middle East; the Manama site also serves as one of three locations reserved for Capital Connection.

2014: Launch of Hong Kong Facility

The picture format was switched to 16:9 on March 30, 2014 and newly built graphics package was adopted in Hong Kong studios; CNBC Europe followed the course.

2015-Present

Graphics package was once again overhauled on Feb 9, 2015 with new titles and new theme music taking the place for good. The European sibling followed the suit nine months later on March 9, 2015. Due to the closure of The Rundown on Oct 29, 2018, Street signs was extend to three hours.

Programs

The CNBC Conversation On the Edge CNBC Meets
Marketing Media Money Power Lunch Halftime Report
Squawk Alley The Brave Ones Street Signs
Closing Bell Squawk Box The Tonight Show Starring Jimmy Fallon
Managing Asia with Christine Tan Late Night with Seth Meyers Capital Connection
Squawk on the Street Worldwide Exchange

 

Presenters/ Anchors

Sri Jegarajah Christine Tan Oriel Morrison Emily Tan
Chery Kang Qian Chen Bernie Lo Martin Soong
Dan Murphy Nancy Hungerford Matthew Taylor Eunice Yoon

 

Slogan: First in Business Worldwide”

Sister Stations: E!, 13th Street Australia, Style Network Australia,, Dreamworks Channel, Universal TV Australia, CNBC World, Sky News, Euro News, Golf Channel, Syfy Australia, Diva Asia and CNBC World.

Website: www.cnbc.com